Not long ago, a follower asked for the most ideal strategy for charging for SMM services. I would like to that this guide is to have private clients for whom they manage social network responsibilities for. Many marketing firms may have a variety of process that leads them to determine what activities are worth. However, for the individual freelance social media manager, there are a few basics to comply with that must make the end-result worth the money, time, and effort made and spent for all involved.
It is important for you and your clients to understand that managing a social media campaign will have different requirements and accordingly, a different pay scale to begin. Obviously an empty Twitter account, LinkedIn profile and Facebook Fan page are going to need some very basic management to begin with. I have found that the correct way to charge for start-up social media management is by setting a fair hourly rate. Early social media management will require:
*Landing Page Content
*Increasing Fans and Followers
*Posting Questions/Comments/Products on Twitter and Facebook
If you are launching into new accounts, the above requirements will not require as much time, energy, or effort to pull off as will some of the more time hungry requirements that will later be a huge factor.
The correct way to choose your beginners hourly charge is to consider your currently hourly charge for social media management, and slice that in half, or even down to one third. Simply put, clicking through friends and followers software or websites, and posting a product or help or two per day will not be the time sink later campaign issues will be.
Even more important, you shouldn't be barraging any new social media accounts with endless links, photos, or blurbs anyway. As your fan and follower bases grow, your required activities will increase, thus making an increase in pay a very legitimate need.
If you are managing a relatively large social media campaign with plenty of followers and fans who regularly communicate with you via a social network, you also have a very strict sense of responsibility that you must adhere to when it comes to being a singular source of real-time engagement.
Because you are now spending loads more time searching for and creating compelling tweets or Facebook share material, and because you are likely working at a more continual rate, it is legitimate for you to charge your normal hourly rate. Your normal hourly rate must always include that all-time management that is required on busy social media networks.
In place of all those beginner activities, come those that are far more time consuming. They will include:
*Scouring social networks for users who are looking for what you are offering
*In-depth networking that includes keyword and mention monitoring and its management
*Social listening is an all-time element. Users must not have to wait until your 'clock in' time to get answers. This means that when request, questions, or issues come across one of the businesses social networks, you have that important responsibility to reply as easily as intended
*Online customer help management
The correct thing you will do for your client and for yourself is to be sure to include all of your social media management activities in the price of the hourly rate, regardless of what that is. This means that because SMM is not a part-time job, nor a full-time job, but an all-the-time job, you must take into full consideration the fact that because you will find yourself replying to tweets thirty seconds before you fall into bed, you are in essence a 24 hour employee, and your price must reflect that. However, your price must also reflect your experience and effectiveness or you are simply overcharging a client who will soon see the lack of value and likely re-evaluate your position.
How to Deal with clients on Social Media management Proposals
There are a few important tips to maintain in mind when it comes to keeping your clients secure about your wages, your effectiveness, and your work ethic.
*Even if the employer does not require it, always record your man hours and any specific accomplishments achieved during them.
*Let employers know ahead of time about price increases such as what factors will contribute to increases in your hourly wage.
*Be willing to show your work and don't wait until you are questioned to do so. Take the time once per month to write up a dash about the methods you are using, awesome with screen shots, as well as the impact they have had.
*Do not charge your clients for reports, fixing errors, or taking the time to consult with them on a regular basis about their SMM campaign.
If you are new to free agent social media management, feel free to shoot me a message if you have a specific question not answered here and I will try to supply you with the correct information for educating yourself on your topic.